May 15, 2013

Sea World: Cup That Cares


In conjunction with SeaWorld® Orlando's epic new attraction and ride Antarctica: Empire of the Penguin™ opening Memorial Day weekend, SeaWorld has created the Cup That Cares™-- a new reusable cup program with a twist of technology.  The innovative, interactive cup was designed specifically to connect with Coca-Cola Freestyle beverage dispensers in the new realm.  Technology embedded in each cup calculates the amount of CO2 each guest saves from the atmosphere when they choose to reuse the cup for refills at Coca-Cola Freestyle machines in SeaWorld ® Orlando’s epic new attraction, Antarctica: Empire of the Penguin.

There are two options to choose from when purchasing your Cup That Cares™:
  • Cup That Cares souvenir reusable cup – available at the two beverage stations inside the attraction for $9.99 – is adorned with photos of Puck and his penguin family. Puck is  the hero penguin character featured throughout the new realm.

  • Create A Cup That Cares – Guests may build their own personalized penguin-shaped character cup by choosing from more than 40 accessories such as eyes, hair, glasses, hats, bow tie, necklaces and even miniature Shamu ice cream bars and SeaWorld shopping bags. The Create A Cup That Cares will be sold in the Antarctica gift shop, and includes a free first fill at the nearby Antarctica beverage stations. Create A Cup That Cares experience starts at $15.95 with the option to add accessory items.
Plus with each purchase of the new Cup That Cares, SeaWorld will donate $1 to the SeaWorld & Busch Gardens Conservation Fund that helps animals around the world.  

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